Business growth & transformation
Building commercially disciplined businesses, reshaping portfolios and translating market opportunity into sustainable revenue and margin.
Strategy · P&L · Go-to-market · PartnershipsUAE · GCC · International
Building businesses.
Leading transformation.
Delivering what matters.
Executive leader with 28+ years across energy, oil & gas, infrastructure, utilities and industrial technology—turning strategy into growth, stronger operations and reliable execution.
28+Years of leadership
22+Years with Siemens
10+Countries across MEA, Europe & Asia
$100M+Annual revenue stream created
Leadership proposition
Engineering insight.
Executive perspective.
I work where commercial ambition, complex technology and delivery accountability meet—helping organizations move from opportunity to repeatable performance.
Programs, PMO & execution
Creating the governance, risk discipline and cross-functional alignment needed to deliver complex EPC and technology programs.
PMO · Risk · Claims · Operational excellenceIndustrial technology leadership
Connecting business strategy with practical engineering across electrification, automation, process systems and digital operations.
Power · Automation · Systems integrationSignature impact
“Performance improves when strategy, people, technology and governance move as one system.”
My leadership approach combines long-horizon strategy with operational detail—creating clarity, ownership and a measurable route to results.
3×Revenue growth — Siemens Turnkey Automation Business Unit
2×Revenue at GCG within three years
3–5%Portfolio margin improvement through PMO governance
20%Growth in project acquisition through focused commercial strategy
AED 105MStrategic variations secured on a major infrastructure program
AI-enabled growth ecosystem
Specialist capability.
One growth platform.
My growth model brings together market intelligence, corporate positioning, engineering architecture and bid governance. Each specialist role increases speed, depth and discipline while I retain strategic direction, client leadership and final decisions.
Market positioning
Sophia Laurent
Director — Marketing & Corporate Communications
Industrial B2B marketing, corporate communications and digital strategy.ContributionShapes brand positioning, campaigns, executive messaging and technical-commercial content.
MENA project intelligence
Abdullah Rashid
Market Intelligence Analyst — MENA Project Intelligence
Evidence-led opportunity research, verification and screening across MENA.ContributionValidates stakeholders, deadlines, awards and source evidence for decision-ready intelligence.
Solution architecture
Kareem Al-Haddad
Head of Solution Architecture & Engineering
Power, automation, instrumentation, metering and engineered packages.ContributionConverts requirements into coherent architectures, interfaces, compliance controls and technical releases.
Bid conversion & governance
Leila Ben Youssef
Head of Bids, Proposals & Tender Governance
Technical, commercial and contractual bid workstreams across the opportunity lifecycle.ContributionControls qualification, compliance, pricing, submission integrity and award handover.
Sophia, Abdullah, Kareem and Leila are my governed AI specialist support team. They support me across strategy, market intelligence, engineering and bids, while all external communications, commitments and final approvals remain under my authority.
Career platform
Built across industries.
Proven across cycles.
2023 — Present
SVIZONA Industrial Solutions
Country Head — UAE
Established and scaled the organization from strategic concept to operational maturity across industrial, energy, electrical, automation and engineered package solutions.2017 — 2023
Gulf Commercial Group
Regional General Manager
Transformed a trading-led operation into a specialized industrial solutions business, doubling revenue within three years and strengthening profitability through disciplined governance.1995 — 2017
Siemens
Regional Sales, Business & Project Leadership
Progressed through engineering, project management, business-unit and regional sales leadership across the Middle East and international markets.Selected leadership outcomes
Complex mandates.
Tangible results.
Critical infrastructure
Dubai International Airport
Led large-scale power distribution delivery for the Terminal 3 expansion, including live-site execution and strategic variation management.Oil & gas · ADNOC
Intelligent power platforms
Developed intelligent power and automation solutions for containerized power supply skids, creating a recurring annual revenue stream of more than USD 100 million.Utilities
Water telemetry system
Delivered automation and telemetry infrastructure across one of the world’s longest irrigation canal networks, integrating 32 remote and monitoring sites.Industrial solutions
Business transformation
Built operating models that brought together engineering, project governance, commercial performance, OEM alliances and lifecycle delivery.Leadership perspective
Leadership is not a title. It is the capacity to create direction, confidence and progress.
Board & industry leadership
- Chairman, Honeywell Regional Partners Joint Business Council
- Chairman, ADNOC Risk Management Workshops
- PMP® certified project management professional
Connect
Let’s discuss the next significant challenge.
I welcome conversations with boards, business leaders, investors and executive search professionals shaping the future of industry, energy and infrastructure.